How Marketing Firms Grow
Marketing has changed. With the rise of the Internet, people can gain so much information without having to leave their homes. This has brought on the rise of globalization and has opened markets that were previously inaccessible once upon a time. If you were to tell someone from 1999 that you would be able to order your groceries off your computer and have them delivered to your house, they would probably laugh in your face. As such, the field of marketing has begun to utilize social media in hopes of advertising to a much larger audience.
The term social media is at once simple and complicated to describe. One would have to breakdown the term to its basic components to explain it. We have the word "social", meaning interaction with other people and "media", a tool of communication. As such, social media platforms allow ordinary people to communicate ideas and information, while interacting with one another in order to discuss said ideas or information. There are many examples of social media; many of these have become everyday places that we look around, such as Facebook, Twitter and YouTube.
As social interaction has increased through the use of social media, marketers have begun to see the potential on expanding clientele. I do not need to tell you how busy life can be. At times, it is much easier to casually communicate with friends and families through the use of Facebook or Twitter. Marketers use these platforms in order to increase exposure of their company's product or services to the general public, all in the hopes of attracting potential customers. It helps advertise to people who simply do not have the time to see what were, once upon a time, common places for advertisements such as radio, newspapers or even television.
As companies have begun to format their marketing plans to utilize social media, this has also brought the rise to marketing firms that specialize in social media. These experts know the various platforms work and how to generate views or "traffic" for their client's websites and through that traffic, potentially gain more customers.
The Internet has changed so much, especially on how we gain information. As such, marketers have to change with the age in order to gain customers. Through the use of social media platforms, marketing can reach people on a global scale as the Internet brings us ever closer together.
The term social media is at once simple and complicated to describe. One would have to breakdown the term to its basic components to explain it. We have the word "social", meaning interaction with other people and "media", a tool of communication. As such, social media platforms allow ordinary people to communicate ideas and information, while interacting with one another in order to discuss said ideas or information. There are many examples of social media; many of these have become everyday places that we look around, such as Facebook, Twitter and YouTube.
As social interaction has increased through the use of social media, marketers have begun to see the potential on expanding clientele. I do not need to tell you how busy life can be. At times, it is much easier to casually communicate with friends and families through the use of Facebook or Twitter. Marketers use these platforms in order to increase exposure of their company's product or services to the general public, all in the hopes of attracting potential customers. It helps advertise to people who simply do not have the time to see what were, once upon a time, common places for advertisements such as radio, newspapers or even television.
As companies have begun to format their marketing plans to utilize social media, this has also brought the rise to marketing firms that specialize in social media. These experts know the various platforms work and how to generate views or "traffic" for their client's websites and through that traffic, potentially gain more customers.
The Internet has changed so much, especially on how we gain information. As such, marketers have to change with the age in order to gain customers. Through the use of social media platforms, marketing can reach people on a global scale as the Internet brings us ever closer together.
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