Simple Improvements to Take Your Webinars to the Next Level
You have a unique way of communicating with your target audience through webinars. Live interaction with your audience makes this one of the most effective marketing channels available. You are communicating directly with your prospects and are offering them great value through excellent content. Then you can take questions and impress them with what you know. If you know what you are doing, you can make a great success of it. There are vital marketing and communication tactics you need to be aware of.
Informality and being relaxed are fine, even good for your webinars but you shouldn't take it very far. It's important that you do not talk to your audience the same way that you talk to your friends. One of the major rules is to not use offensive language because many people are turned off by this. Stay away from words that are not real words like when you pause and make some kind of sound. Some audiences are more forgiving so really, it depends upon exactly who will be attending to your webinars. This is why it is important to plan your marketing and webinars around your audience and to cater to what they like and what they don't like. Make sure you are aware of all that is occurring during your webinars. This will let you see when people leave and there aren't very many reasons for their departure. Maybe you have been droning on about something less relevant. Or you might be going in circles and taking too long to get to the meat of the webinar. Perhaps your using a monotonous tone and aren't aware of it. You need to hear yourself and be careful of the way you are trying to get your message across. You need to keep people happy so get on with it if you see your audience is starting to dwindle. While you shouldn't go overboard, you can try modifying your delivery a bit as well. You need to keep things interesting and have a good rhythm.
It is fine to be relaxed and informal when you are giving your webinars, and you should be, but you should not go too far. You do not, for example, want to be talking to your audience the way that you talk to your friends. Don't, for example, use language that most people would find offensive because you might turn off the majority of your audience. Use words, don't let sounds substitute. Naturally it is depending upon the audience that attends your webinars; some will be more forgiving than others will. So you have to plan this around who you are marketing to and their general likes and dislikes. Most people who conduct webinars understand the importance of visual representation. Most of the time this will happen as a set of slides that offer supporting data your audience can read. Also, it can get a little boring when the only thing they can do is listen with no visuals. But there are definite do's and don'ts for your visuals, like with your organization. Limit the amount of information you include on a slide because it can really get in the way of your readers' comprehension. Don't forget that in addition to listening to you your audience will be reading your slides too.
There was this one time I decided to attend a webinar I was quite excited about. Then, when I wanted to join in on the day, I was told I needed to download a special program. My face fell and I shut off the page in irritation. I had a few choice things to say about the organizer and the entire experience. Your takeaway is to use a service that does not require people to download anything. Also, if you must use such a service for reasons of price, etc, then make people aware of anything extra they have to do before they can attend. Those things are called jumping through hoops and most people don't like it. On the other hand, if you let them know up front, they might still attend.
I could tell he was nervous and probably so did everyone in the audience. However, he kept going along and ended up giving a successful webinar. So it just takes effort and determination on your part.
Informality and being relaxed are fine, even good for your webinars but you shouldn't take it very far. It's important that you do not talk to your audience the same way that you talk to your friends. One of the major rules is to not use offensive language because many people are turned off by this. Stay away from words that are not real words like when you pause and make some kind of sound. Some audiences are more forgiving so really, it depends upon exactly who will be attending to your webinars. This is why it is important to plan your marketing and webinars around your audience and to cater to what they like and what they don't like. Make sure you are aware of all that is occurring during your webinars. This will let you see when people leave and there aren't very many reasons for their departure. Maybe you have been droning on about something less relevant. Or you might be going in circles and taking too long to get to the meat of the webinar. Perhaps your using a monotonous tone and aren't aware of it. You need to hear yourself and be careful of the way you are trying to get your message across. You need to keep people happy so get on with it if you see your audience is starting to dwindle. While you shouldn't go overboard, you can try modifying your delivery a bit as well. You need to keep things interesting and have a good rhythm.
It is fine to be relaxed and informal when you are giving your webinars, and you should be, but you should not go too far. You do not, for example, want to be talking to your audience the way that you talk to your friends. Don't, for example, use language that most people would find offensive because you might turn off the majority of your audience. Use words, don't let sounds substitute. Naturally it is depending upon the audience that attends your webinars; some will be more forgiving than others will. So you have to plan this around who you are marketing to and their general likes and dislikes. Most people who conduct webinars understand the importance of visual representation. Most of the time this will happen as a set of slides that offer supporting data your audience can read. Also, it can get a little boring when the only thing they can do is listen with no visuals. But there are definite do's and don'ts for your visuals, like with your organization. Limit the amount of information you include on a slide because it can really get in the way of your readers' comprehension. Don't forget that in addition to listening to you your audience will be reading your slides too.
There was this one time I decided to attend a webinar I was quite excited about. Then, when I wanted to join in on the day, I was told I needed to download a special program. My face fell and I shut off the page in irritation. I had a few choice things to say about the organizer and the entire experience. Your takeaway is to use a service that does not require people to download anything. Also, if you must use such a service for reasons of price, etc, then make people aware of anything extra they have to do before they can attend. Those things are called jumping through hoops and most people don't like it. On the other hand, if you let them know up front, they might still attend.
I could tell he was nervous and probably so did everyone in the audience. However, he kept going along and ended up giving a successful webinar. So it just takes effort and determination on your part.
About the Author:
Clickmeeting is a great webinar software that you may consider if you are serious about taking your webinar presentations to the next level. It provides easy customization features for you to make your webinars more personal.